Case Study
We take great pride in offering comprehensive insurance
coverage at reasonable rates.
Meet Insurco
Insurco is a Canadian independent broker that offers comprehensive insurance coverage, through their wide selection of insurance partners, at reasonable prices. A customer-focused organization servicing commercial, personal and wealth management that strives hard to meet the growing needs of their clients with the most competitive rate in the market!
Challenge
As the insurance industry has evolved, so too have the challenges facing insurance brokers. From keeping up with technological advances, maintaining financial stability and through managing changes in regulations - today’s insurance broker faces a myriad of challenges. Clients expect convenience, on-demand information and an always-on service from the insurance companies they choose.
Solution: Provide Connected and Integrated Approaches for Successful Multi-Channel Marketing
Insurco has started shifting most of their business online to keep up with the rapid advancements in technology that has started to re-shape the insurance landscape over the next decade. Through collaboration with their marketing team and Bottom Line Co, Insurco is all set to develop fresh ways to interact with customers, agents and employees. Here's what was done:
- 306-Degree Customer Profiling and Segmentation
- A more focused product enhancement through Smart Product Innovation
- Accumulation of sufficiently large amounts of sensor data that helps in deriving the type of insights that will help insurers remain relevant for the insurance industry approaches.
- Multi-Channel Optimization that provide deeper insights into clients' behavior, allowing Insurco to acquire a 360-degree view of the customer thus, improving their overall multi-channel strategy.
- 24/7 availability and a much better Customer Support
- Improved Conversion rate as customers are only ever a few clicks away from making a purchase.
The Result: Expanded Consumer Base Leading to Increase in Customer Numbers with Improved Client Service Through Greater Flexibility.
Below are the data collected based on (Month/Year) to (Month/Year)
- Being able to leverage off of traffic on social media platforms in order to convert this to sales.
- Exponential growth on Insurco consumer base
- Reached targeted audience in a cost-effective and measurable way
- Increased brand loyalty and online sales
How can we make your business boom?
20k$
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