Case Study
How PurRX capitalized on unfortunate circumstances to turn a profit
Meet PurRX
PurRX is a North American retailer with over a dozen products and thousands of sales, specializing in age management products. Since 2016, PurRX has been offering healthy and effective products at affordable prices.
Challenge
The unfortunate reality of the COVID-19 pandemic was that levels of stress and agitation increased for a significant portion of the population. PurRX felt it was their responsibility to help it's customers in this regard.
Solution: Shifting and Adapting Quickly
PurRX needed to ensure that customers were aware of the physical and mental health benefits their products woul afford to customers. Our team, in collaboration with PurRX's marketing team and Google, was able to adapt PurRX's digital marketing strategy to address their customers shift in behaviour. Here is what was done:
- Integrate dynamic creatives on Google Ads
- Implement an aggressive information campaign
- Switch digital advertising objectives from revenue to awareness
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The Result: E-Commerce Revenue Increased by
621%
When comparing May 2020, to January 2020
- PurRX also saw a 350% increase in site traffic
- PurRX's incredible campaign has been recognized by a number of health publications.
How can we make your business boom?
68%
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