Meet 615 Management Group

615 Management Group is comprised of a team of local real estate professionals committed to selling some of the most desired homes in Nashville. The group's site is created to assist clients in search for perfect homes, making sure their clients are the first to find the best deals online.

Challenge

With businesses transitioning to digital marketing, effective use of digital channels to drive sales and build a customer base are two of the primary digital transformation challenges the real estate industry faces. Presenting the brand, website design and digital experience are several marketing challenges that the industry will face in the years to come.

Solution: Adapting to Technology Trends

615 Management Group needed to quickly adapt to the latest technology trends to cope with the current real estate marketing challenges. Their Marketing Team has collaborated with BottomLineCo creating a functional website, equipped with thousands of available listings displaying necessary information and telling the bigger story about each property. Here's what was done:

Faster and more credible means of searching a property
Safer and More Convenient Open Houses and Showings
Paperless documents in cloud-based systems which can have bank-level data security to protect the valuable, private information enclosed.

Promotes Health and Safety with Better Access to a Licensed Realtor
Faster means and a wider reach of searching a property
Customers are provided with a large number of options to choose from that is not possible in real time searching Middle TN’s Most Powerful Real Estate Search Engine

The Result: An Optimized Website with Wider Customer Base THat Resulted in 68% More Transactions

Below are the data collected based on April 2020, to February 2020.

Innovative Real Estate website that offers advanced services that can be deployed at a moment’s notice
Responsive device design translated into more views, leads and sales
Created a site that has become an effective tool for open house invitations, monthly market updates, and offering useful tips to people in transition.
615 Management Group Realtors have established themselves as the authority in real estate market

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