Let us introduce you to Endurelux

As an e-commerce retailer from Seattle, WA, Endurelux has a primary focus on the development of ingenious products that incorporate key features from casual, dress, and athletic socks to create an all-day performance alternative. Instituted in 2012, Endurelux provides an effortless e-commerce experience for customers in the United States and Canada. IN 2018, the young company went up against the sharks on America’s Best Entrepreneurial Reality TV Show: Shark Tank.

The Challenge that Endurelux gave us

All new e-commerce fashion retailers face the same challenges; they need to build a brand reputation in a very competitive market. Endurelux was knowledgeable and knew that digital marketing could help them gain different market shares to sell their high-performance socks to customers all over the customer. Endurelux came to us with two specific business goals, brand awareness and to grow their revenues.

Project our brand and increase our conversion rate.
Discover the right audiences and create remarketing strategies to keep an acceptable cost per acquisition for a low price point item.
Capitalize on other marketing initiatives like their appearance on Shark Tank.

Our Solution to their Challenge

Endurelux deserved to reach new heights with their e-commerce dreams, so they needed a full funnel strategy to take advantage of new customers visiting their website while maintaining a profitable CPA. Here is how we made that happen:

We grew a strong prospecting strategy on Google Ads and Facebook to fine new customers.
We engaged with previous website visitors through an effective re-marketing strategy.
We observed and optimized ads based on their best preforming copy and visual.

We developed different creatives and messages before, during and after their Shark Tank apparition to keep customers interested.

The Result

A predominant increase in online revenue, even in retail’s low season was the result that Endurelux saw. A well-built funnel strategy that used prospecting and remarketing audiences, we were able to improve Endurelux’s campaign performance to help their company expand their brand awareness and revenue.

Their overall revenue from paid media increased by 46% from the previous period.
Endurelux’s conversion rate increased by 95% from the previous period.
The number of transactions increased by 72% from the previous period.

TALK TO US